Privacy Policy

The Palms Denture and Implant Center
1600 Lake Murray Blvd.
Columbia, South Carolina
Phone: 803-604-4440

Effective Date: September 15, 2026
Last Updated: September 15, 2026

The Palms Denture and Implant Center (“The Palms,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting our website or communicating with our dental practice.

This Privacy Policy explains how we may collect, use, disclose, and protect information obtained through our website and related online services.

1. Information We May Collect

When you use our website, we may collect information that you voluntarily provide, including:

Name
Telephone number
Email address
Mailing address
Appointment request information
Information submitted through contact forms
Questions or messages you send to our practice
Insurance or payment-related information when applicable
Other information you voluntarily provide

We may also automatically collect certain technical information when you visit our website, such as your IP address, browser type, device type, operating system, pages visited, referring website, and general website usage information.

2. Health Information and HIPAA

As a dental healthcare provider, The Palms Denture and Implant Center may collect and maintain information that constitutes Protected Health Information (“PHI”) under the Health Insurance Portability and Accountability Act (“HIPAA”) and other applicable laws.

Our use and disclosure of PHI is governed by HIPAA and our Notice of Privacy Practices, where applicable.

This website Privacy Policy is intended to address information collected through our website and online services and does not replace our HIPAA Notice of Privacy Practices.

Please do not submit sensitive medical or dental information through an unsecured website form unless the form is specifically designated as a secure method for communicating such information.

3. How We Use Information

We may use information collected through our website to:

Respond to questions and inquiries
Schedule or assist with appointment requests
Communicate with current and prospective patients
Provide information about our dental services
Process requests submitted through the website
Improve our website and patient experience
Maintain the security and functionality of our website
Comply with legal, regulatory, and professional obligations
Prevent fraud, misuse, or security threats
Send communications you have requested or consented to receive

We do not sell your Protected Health Information.

4. Appointment Requests and Website Forms

Submitting an appointment request through our website does not guarantee an appointment. Our office may contact you to confirm availability and finalize scheduling.

Information submitted through website forms may be transmitted electronically. Although we take reasonable steps to protect information, ordinary internet communications may not always be completely secure.

If you are experiencing a medical or dental emergency, do not use a website contact form. Call 911 or seek appropriate emergency medical care.

5. Text Messages and Telephone Communications

If you provide your telephone number, we may use it to contact you regarding appointment requests, scheduling, treatment-related matters, account matters, or other communications you have requested or authorized.

If you separately consent to receive SMS/text messages, message and data rates may apply. Message frequency may vary. Consent to receive marketing text messages is not a condition of purchasing dental services.

Where applicable, you may reply STOP to opt out of text messages or HELP for assistance.

We do not sell or share mobile telephone numbers or SMS consent information with third parties for their own marketing purposes.

6. Cookies and Website Analytics

Our website may use cookies and similar technologies to improve functionality, understand how visitors use the website, measure website performance, and support advertising or marketing activities.

Third-party services used by our website may also collect information according to their own privacy policies.

Depending on the technologies used on our website and applicable law, visitors may be provided options for managing certain cookies or tracking technologies.

7. Online Advertising

We may use third-party advertising and analytics services to understand the effectiveness of our advertising and website.

These services may use cookies, pixels, or similar technologies to collect information about website activity.

Because healthcare-related website activity can involve sensitive information, we seek to use these technologies in a manner consistent with applicable privacy and healthcare laws. We do not intentionally authorize advertising companies to use Protected Health Information for their own advertising purposes.

8. Sharing of Information

We may disclose information to third parties that provide services on our behalf, such as:

Website hosting and maintenance providers
Appointment scheduling providers
Communication service providers
Information technology and security providers
Payment processors
Analytics providers
Professional advisers
Other vendors necessary to operate our practice and website

Where required, vendors handling Protected Health Information on our behalf are subject to appropriate contractual and legal requirements.

We may also disclose information when required by law, regulation, court order, subpoena, or other lawful process, or when reasonably necessary to protect the rights, safety, or property of our patients, our practice, or others.

9. Information Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information under our control.

However, no website, electronic transmission, or electronic storage system can be guaranteed to be completely secure. Visitors should use appropriate caution when transmitting sensitive information online.

10. Third-Party Websites

Our website may contain links to websites or services operated by third parties. The Palms Denture and Implant Center is not responsible for the privacy practices, security, or content of third-party websites.

We encourage you to review the privacy policies of any third-party websites you visit.

11. Children's Privacy

Our website is intended primarily for adults seeking information about dental services for themselves or their families.

We do not knowingly collect personal information online directly from children under 13 without appropriate parental or legal guardian consent. If we become aware that such information has been collected improperly, we will take reasonable steps to address it.

12. Your Privacy Choices

Depending on applicable law and the nature of the information involved, you may have rights concerning your personal information.

Patients may also have specific rights regarding their Protected Health Information under HIPAA. Those rights are described in our Notice of Privacy Practices.

To make a privacy-related request, please contact our office using the information below.

13. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected and to comply with applicable legal, regulatory, accounting, professional, and record-retention requirements.

Patient dental and medical records may be subject to separate retention requirements.

14. Changes to This Privacy Policy

We may revise this Privacy Policy periodically to reflect changes in our website, services, technology, business practices, or applicable law.

When we update this policy, we may revise the “Last Updated” date displayed at the top of this page. We encourage visitors to review this Privacy Policy periodically.

15. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact: